Jonathan had 27 golf coaching videos, two pricing tiers, and a domain sitting in GoDaddy doing nothing.
Jonathan runs The Golf Practice Club, a subscription-based golf coaching platform he’d been building on the side. He had the content ready: 27 training videos, a 7-day free trial structure, a basic plan at $9.95/month, and a premium plan at $39.95/month. He had the domain (thegolfpracticeclub.com). He even had a detailed brief with specific images, testimonials, and exact copy. What he didn’t have was someone who could take all of that and actually build it into something that converts.
He was splitting time between Brisbane and Japan, his UK-based team member was handling bits and pieces, and the whole thing was stuck in planning. So he took a chance on me and said let’s go.
I didn’t start in Kajabi. I started in Lovable.
Jonathan’s brief had low-resolution images and a lot of moving parts. Instead of jumping straight into Kajabi and guessing, I built the full landing page mockup in Lovable first. The images in his document weren’t usable, so I generated AI visuals to represent the layout and got the first version in front of him within hours.
His response: “Looks good well done.”