Built a complete SEO strategy for a national LED lighting eCommerce store, including keyword research, content optimization, and internal linking. In 3 months, organic clicks increased from 6.05K to 9.48K (+57%), impressions from 455K to 624K, CTR from 1.3% to 1.5%, and average position improved from 17.3 to 10.1, resulting in 50% organic traffic growth.