Coaching Funnels

Kajabi Sales Funnel & Community for “Feminine Voice Liberation”

Jan Jorgensen runs Sound and Light Healing Arts and has spent decades in sound and light healing. Her signature program, “Feminine Voice Liberation,”.

Jan’s program was already powerful. It just wasn’t selling online.

Jan Jorgensen runs Sound and Light Healing Arts and has spent decades in sound and light healing. Her signature program, “Feminine Voice Liberation,” had real depth: a 43-page playbook, a 5-part video series, and a growing community of women finding their voice. But the Kajabi site she’d paid someone on Upwork to build? Template-based, generic, and zero sales.
By the time she reached out, she was honestly not sure her program would ever work online. So she took a chance on me and let me rebuild the whole thing around one goal: actually converting visitors into buyers.

The full project (strategy, design, and a complete Kajabi build) was delivered in 9 days.

Why the old site made zero sales

I didn’t open a design tool on day one. First, I needed to understand who we were selling to. I dug into the psychology of Jan’s ideal customers, figured out what would actually make them buy, and built the entire funnel around that. From there I mapped the student journey, planned how the playbook and video series would reach members, and laid out the sales page, community, and upsell flow.

From blank canvas to two custom designs

No template this time. I designed the sales page from scratch, keeping Jan’s existing brand colors so it still felt like her. I wrote a detailed prompt in Gemini and generated the first version in Lovable, which got me a strong starting point fast. From there I refined it over 5 to 6 rounds until every section hit the right tone. Then I built a second version in Bolt.new so Jan had two real options to choose from, not one design and a “take it or leave it.”

The full Kajabi build

Once Jan picked her design, I built the complete system in Kajabi

Pages and design

Instead of dragging Kajabi’s default blocks around, I custom-coded the pages so they matched the approved design exactly:

  • A sales funnel with the landing pages and a secure checkout
  • Two custom-coded pages, including one with her intro video and her story

Course setup

I set up the actual learning experience so it was simple for members to use:

  • Course content delivered as a downloadable, playlist-style series so it is easy to follow
  • In-course add-ons, extra PDF-based content available inside the course for members who had already purchased, an easy way to earn more from existing buyers
  • Automatic delivery of the 43-page playbook and the 5-part “Voice Release” video series
  • Her “Feminine Voice Liberation” community, fully set up for members to connect and share
  • A “Sacred Seed Syllables” order bump at checkout to lift the average order value
  • Custom invoices that go out automatically on every purchase

Email sequence

A 3-part email sequence to welcome and warm up new members after they join

The result: from zero to 6 sales on autopilot

Jan handled her own marketing once the new page was live, and the difference was hard to miss. Her old template site had made nothing. I checked in about 6 weeks after launch and she told me she’d already landed 6 sales, with the whole system running on its own while she got back to doing what she actually loves: mentoring.

What the client had to say

“He gets the overall essence of the project and then creates it in a way that is beyond your expectations, with tremendous speed and accuracy. He is fabulous, so easy to work with, fast, and pays attention to detail.”

Jan Jorgensen

Sound and Light Healing Art

Your competitors are not optimising for AI search yet.

That window is open right now. See what it would take to get your business found the same way.